Last Updated: 24 January 2026

This Privacy Policy explains how Hype Liquors (“we,” “us,” “our”) collects, uses, and protects your information when you visit or make a purchase from our website.

1. Information We Collect

We may collect the following types of information:

a) Information you provide

• Name, billing and shipping address
• Email address and phone number
• Account details (if you create an account)
• Order details and purchase history
• Age verification confirmation (where required)

b) Payment information
Payments are processed by secure third-party payment providers. We do not store full payment card numbers. We may receive limited payment details such as the last four digits, payment method type, and transaction status.

c) Automatically collected information

• IP address, device type, browser type
• Pages viewed, time spent, clicks, and referring URLs
• Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

• Process orders, payments, shipping, and delivery
• Verify age/identity where required for alcohol purchases
• Communicate order updates, customer support responses, and important notices
• Prevent fraud, unauthorized transactions, and security issues
• Improve our website, products, and customer experience
• Send marketing emails (only if you opt in; you can unsubscribe anytime)

3. Cookies & Tracking Technologies

We use cookies and similar tools to help the site function properly, remember preferences, analyze traffic, and improve performance. You can control cookies through your browser settings, but disabling cookies may affect site functionality.

4. Sharing Your Information

We may share your information with trusted third parties only as needed to operate our business, such as:

• Payment processors
• Shipping carriers and fulfillment partners
• Age verification services (where applicable)
• Analytics and marketing service providers
• Legal authorities when required by law

We do not sell your personal information.

5. Alcohol Purchases & Age Verification

Because we sell alcohol, we may require confirmation that you are 21+ and legally permitted to purchase alcohol. Deliveries may require a valid government-issued ID and adult signature.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no online service can guarantee 100% security.

7. Your Choices & Rights

Depending on your location, you may have the right to:

• Access, correct, or update your personal information
• Request deletion of your personal information (subject to legal/recordkeeping needs)
• Opt out of marketing communications at any time via the unsubscribe link
• Request information about how your data is used

To make a request, contact us using the details below.

8. Data Retention

We retain personal information only as long as necessary to fulfill orders, provide services, comply with legal obligations, and resolve disputes.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Children’s Privacy

Our website is not intended for anyone under 21. We do not knowingly collect information from individuals under 21.

11. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Updates become effective immediately upon posting to our website.

12. Contact Us

If you have questions about this Privacy Policy or your information, contact:

Hype Liquors
1290 S Bascom Ave, Unit D
San Jose, CA 95128, United States
Email: info@hypeliquors.com